The British brand Bremont has traveled stateside and opened a boutique on Madison Avenue in New York. The new store is similar to the Mount Street outpost in London, wth a great selection of watches, memorabilia, and even a Martin Baker ejection chair.
The U-2 Wristwatch
At first glance, you’d be forgiven if you mistook the S301 to your critically-acclaimed Tudor Black Bay (image above). Together with its gilt and faux-patina accents, thick bezel, large crown, and dial configuration, the S301 attracts much of the same era and many similar watches since the Black Bay because of its various influences. Most prominently, you are going to see design influences in the late 1960s Rolex Submariner 1680, also referred to as the “Red Sub” (graphic below, through FratelloWatches) because of its red “Submariner” script toward the bottom of the dialup, along with different 1950s Tudor and Rolex “Large Crown” models with their notable unguarded crowns and gilt dials. Generally, early Submariners shared a great deal of traits — such as the distinctive hour markers, matte black dials, thick bezels, and bigger case diameter hovering around 40 mm–all of which are attributes seen from the S301.Yet, for all the vintage-influenced elements, Bremont’s watch is distinctly modern and its own. With its triple-layer case structure and use of DLC coating, together with the sculpted and lifted lugs as part of the first layer, this watch’s case is not in the dense Oyster design. Its summit, while clearly recalling a “Large Crown” design, is still not nearly as notable about the S301 as on the historic pieces, and differentiates itself by applying a gold accent and printed logo on its periphery. Furthermore, on the dial, while the hour mark are very similar to those previously referecned, the S301 has shrunk the overall proportion of these marks, and changed the 12 o’clock out of a very simple triangle into a more “arrowhead” shape. The palms will be the aviation-inspired syringe design, when compared with the famous Mercedes and Snowflake styles seen on early Subs.
This watch was designed for spy-plane pilots to use at altitudes of 100,000 feet and temperatures approaching -40 degrees Celcius. The watch is also water-resistant to 100 meters and has a 38-hour power reserve.
Martin Baker Ejection Chair
The boutique includes an original Martin Baker ejection chair. Bremont notoriously only sells the MB1 watch to those who have survived being ejected from a chair similar to this one on an active military plane. Jimmy Fallon purchased one for his father-in-law.
A Limited Edition Wright Flyer Watch
The Limited Edition Wright Flyer watch includes material from the 1903 Wright Flyer, its first proprietary movement with BWC/01. The watch movement has 25 jewels, 50-plus hour power reserve, Glucydur balance and hairspring adjusted by a micro-metric screw.
Custom-Made Coffee Table With Watch Movement Parts
The Kingsman Special Edition DLC
The Kingsman Special Edition DLC is similar to the ALT1-B, but with a modified caliber 13 1/4″BE-54AE automatic C.O.S.C. certified movement and 24-hour GMT function.
Group Of Supermarine Watches
The Supermarine Watch was designed for divers for up to 2,000 meters. It has extreme anti-shock capabilities and are engineered for luminosity in low-light conditions.
The Alt1-C Classic
Left: The Bremont Boeing Watch, manufactured with custom 465® stainless-steel developed for the aerospace industry for superior strength.
Right: The Terra Nova Wristwatch, limited to 300 pieces, is designed to withstand the arctic temperatures of the South Pole. This particular watch was worn by Ben Saunders as he tracked 1,795 miles across the South Pole in 2013. Automatic watches are mandatory in arctic temperatures as quartz watches would malfunction in the cold.
Bremont SOLO Wristwatches
Photos: Aram David