Announced with a typical cheese-fuelled ceremony presided over by Jean-Claue Biver at Baselworld last year, the Swiss Replica TAG Heuer Connected finally hit the shops, at least in the US and UK, just in time for Christmas. The first feedback is that the Swiss watch industry’s first true response to the Apple Watch is selling very well. WorldTempus was all the luckier, therefore, to get its hands on one of these sought-after timepieces for a serious one-week wrist test.
Taking the watch out of its futuristic, blue-tinged plastic packaging revealed a slot at the bottom which would probably otherwise contain a small user guide, long since purloined by a previous tester. A perfect opportunity, therefore, to test just how intuitive the TAG Heuer Connected is. After a full charge on the handy clip-on charger, the watch immediately comes to life on your wrist. Thanks to its titanium case it is light on the wrist, despite its size, and the cleverly-designed titanium clasp can be adjusted to any position. There are no holes to insert a pin into, which is a delight for those with a smaller-than-average wrist, like your editor-in-chief.
Install Google’s Android Wear and if you are a big fan of Google and prepared to concede a certain amount of your usage data in exchange for the worryingly intuitive Google Now feature, you will be able to see notifications on your personally configured TAG Heuer Connected watch dial within minutes. Since everything is linked to your Google Account, there is no cumbersome set-up procedure. The TAG Heuer Connected just takes a few minutes to synchronise the applications on your phone that it recognizes as compatible and you are good to go. Google’s role as an official partner in this project shows. This being a true smart watch, battery life is an issue and to get the most benefit out of the TAG Heuer Connected you will probably have to charge it every day, much as you would charge your phone.